6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Jenny Sowyrda of HubSpot uses the party-hosting analogy for community management, gradually transitioning from active host to a background presence as connections form. The SPACES model outlines six types of community management: Support, Product, Acquisition, Contribution, Engagement, and Success, each with unique benefits to specific company types. Strategies differ across community types but generally track user engagement, satisfaction, and related metrics. Building effective communities starts with aligning brand goals with audience needs, fostering environments where member contributions thrive. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: The HubSpot Blog » Marketing