Everyone hates the new Capri Sun bottles—and that’s actually good for the brand

To capture millennials' attention, one effective approach is to evoke nostalgia by threatening to erase a cherished aspect of their childhood. This intriguing marketing tactic highlights how deeply personal experiences can influence brand engagement. For a deeper dive into this strategy and its implications, explore the full insights in the "Branded" column. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Fast Company