Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs

In a groundbreaking moment at the Cannes Lions International Festival of Creativity, Mastercard's chief marketing officer, Raja Rajammannar, was joined by the company's CFO, Sachin Mehra, marking the first time a finance executive took the stage at the prestigious event in its 70 years. This unique session highlighted the evolving cross-functional collaboration within the corporate world, igniting curiosity about the intersection of finance and creativity in driving business success. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek