Google, Amazon and the problem with Big Tech’s climate claims

The MIT Technology Review discusses the challenges tech giants face in reaching true sustainability. While Amazon boasts reaching its clean electricity targets, Google admits its AI operations increased emissions, prompting it to refocus on verifiable carbon solutions. Both companies strive for net-zero emissions, but the strategies differ. Amazon combines energy efficiency with purchasing carbon credits and renewable energy, while Google, moving away from carbon credits, invests in direct carbon removal and supports clean energy projects that match consumption 24/7. The article criticizes reliance on carbon credits and renewable energy credits (RECs), urging tangible reduction in emissions and scrutinizing claims of running on clean energy. It also introduces the contribution model as a possible way for companies to authentically contribute to climate change solutions without the pitfalls of traditional net-zero approaches. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: MIT Technology Review