Google’s site reputation abuse policy is a band-aid for a bullet wound

Google's recent site reputation abuse policy aims to combat the exploitation of domain authority by large websites that rank for third-party content. While an important step forward, the policy highlights deeper algorithmic issues that allow such abuses to persist, as it acts reactively rather than preventing the problem in the first place. Cases like Forbes' parasite SEO practices underscore the challenge of balancing brand authority and true expertise in search rankings. Although this policy raises awareness and threatens accountability, Google still needs a more effective algorithmic solution to ensure that genuine experts are prioritized. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing