Google won’t ditch third-party cookies in Chrome after all

Google has announced it will not proceed with plans to eliminate third-party cookies in Chrome, effectively abandoning its Privacy Sandbox initiative aimed at enhancing user privacy. After multiple failed attempts, including the criticized FLoC and the delayed Topics API, Google has decided to keep cookie support unchanged indefinitely. This move ends years of experimentation to find a better ad-targeting solution, leaving many users and privacy advocates questioning the company's commitment to protecting user data. For more details, read the full article. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Ars Technica