Hot Drinks: Consumption Habits and Ingredients

Consumer habits in hot drink consumption, especially coffee and tea, demonstrate a penchant for specialty and green teas, driven by a desire for affordable luxury and better-for-you choices amidst economic challenges. While some consumers reduce spending on indulgences, others treat hot drinks as affordable escapism. Botanical ingredients are particularly appealing due to perceived health benefits and environmental friendliness, with a strong association with improved sleep health. Brands are encouraged to focus on trustworthy health claims and enjoyment without sacrificing the responsible sourcing of ingredients. Consumers are navigating recessionary periods with conflicting behaviors, balancing health, indulgence, and financial caution. For more detailed insights, visit FMCG Gurus' report on Hot Drinks Trends – Country Reports 2024. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG Gurus Blog