Housing prices keeping consumers away from biscuits? Britannia's Berry flags a concern for FMCG sales

Britannia Industries has reported a slowdown in growth in urban areas due to rising housing costs and stagnant income growth for many urban workers. While rural demand remains stable, the decline in urban sales is affecting the overall fast-moving consumer goods (FMCG) market. This trend highlights the challenges faced by companies in navigating changing economic conditions. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times