How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are rapidly gaining popularity, fueled by consumer demand and the success of disruptors like Shein and Temu. These international brands provide engaging and seamless shopping experiences while expanding into the U.S. market, challenging domestic competitors. This shift mirrors the rise of platforms like TikTok, reshaping how consumers discover and purchase products. To stay relevant, brands must adapt to these emerging trends in the retail landscape. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek