India’s Gen Z, millennials drive Nestlé’s cold coffee boom, fuel double-digit growth

Nestlé India is experiencing significant growth in its cold coffee products, especially among Gen Z and millennials, leading to high double-digit increases in its beverages segment for FY24. The NESCAFÉ brand has bolstered its market dominance, reaching over 5.1 million new households. This surge in cold coffee consumption is generating new drinking occasions and driving unprecedented domestic sales, highlighting changing consumer preferences in the coffee market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times