Instacart Is Selling More Ads on Its Smart Grocery Carts

Instacart is enhancing its grocery shopping experience by introducing new ad formats on its AI-enabled Caper Carts. These carts feature screens that display personalized offers, leveraging retailers' loyalty programs and shoppers' purchase histories. This move aims to create targeted promotions tailored to individual customers as they navigate the store, revolutionizing how grocery shopping and advertising intersect. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek