Kuchh namkeen ho jaaye: Crunch time in FMCG sector

Traditional Indian snacks, known as namkeen, are a significant force in the FMCG sector, capturing nearly 50% of the salty snacks market in 2023-24. Major companies like PepsiCo and Tata Consumer Products are entering this profitable arena, reflecting a growing preference for branded namkeen fueled by heightened hygiene awareness following the Covid-19 pandemic. Dive deeper to explore this thriving market shift! This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times