Q&A: How SmartLabel provides key CPG recycling information

The Consumer Brands Association's SmartLabel program, launched in 2015, enhances product transparency through QR codes, providing consumers with detailed information like ingredients, nutrition, and now thanks to a partnership with The Recycling Partnership, localized recycling instructions. Senior Director Rishi Banerjee discusses the program’s evolution, industry support, and future plans, highlighting SmartLabel's role as an essential consumer education and industry sustainability tool. The expanding program aims to close the knowledge gap on recyclability with the help of Recycle Check integration, making recycling easier and fostering sustainable packaging solutions. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: SmartBrief » Consumer Packaged Goods